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Work Experience

Apr 2023 - Present

Business Intelligence Team Lead | Anora Group

I lead a small, dedicated team focused on delivering strategic insights and fostering data-driven decision-making.

  • Actively participating in projects such as Anora's business strategy renewal, group-level Power BI reporting, price optimization, and data process improvements

  • Taking ownership of ETL/ELT processes for all external data sources in Finland

  • Leading sprint planning meetings, prioritizing tasks and projects, and ensuring alignment with the team

  • Collaborating with data and analytics partners on the development and implementation of a modern data platform and processes

  • Maintaining a comprehensive roadmap to ensure timely completion of key initiatives

  • Working closely with cross-functional teams to deliver accurate and timely insights 

Jan 2021 - Mar 2023

Sales and Marketing Analyst | Anora Group

I transformed and optimized data-driven decision-making by automating ETL processes, developing reporting tools, and providing actionable insights to stakeholders:

  • Led a project to define KPIs and develop digital marketing reporting processes

  • Developed an automated process using SQL and Power BI to identify the most promising products and locations for digital advertising at any given time

  • Created 40+ Python scripts for efficient ETL processes into Snowflake

  • Utilized SQL to transform data in Snowflake, streamlining data for Power BI reporting

  • Developed new Power BI reports to enhance business stakeholder decision-making

  • Played a pivotal role in data integration during the company merger, ensuring a smooth transition and continued data-driven insights

Jan 2019 - Sep 2019

Business Analyst | Trifecta Retail Ventures

I held a wide range of responsibilities, making contributions to both digital marketing and finance teams:

  • Overseeing digital user acquisition campaigns, including Google Ads and Apple Search Ads, to optimize marketing reach and effectiveness

  • Assessing historical and ongoing retention efforts, proposing innovative strategies to retain and engage our customer base

  • Establishing an e-commerce website and implementing various email marketing campaigns to drive growth

  • Crafting a series of welcoming emails for new users, aimed at enhancing retention rates and strengthening brand image

Nov 2016 - Mar 2018

Profitability Analyst | KONE Corporation

In this role I designed and developed several financial tools and processes to increase the degree of automation and improved tasks efficiency by 30 to 50 percent. In addition, I was responsible for the followings:

  • Preparing monthly reports and analysis related to order received, order booked, sales and full chain profitability

  • Guiding business controllers globally to improve projects’ profitability

  • Supporting other business functions in process development projects

Jun 2016 - Oct 2016

Trainee | KONE Corporation

I performed a study to map escalator business unit’s personnel globally and identify their competence level. This study was intended to provide better transparency for future resource allocations and better targeted training.

  • Designing study survey and preparing guidelines

  • Conducting over 100 interviews with key managers in all offices globally

  • Data validation, analysis and findings presentation to senior management

Feb 2014 - Feb 2015

Research and Development Project Manager | Safeplast Oy

I managed two product development projects from idea generation to commercialization. Main outcomes of the projects were cost reduction via process optimization and better working condition for the operators in the production line. My main responsibilities included:

  • Project planning and execution

  • Creating many low and high fidelity prototypes to test ideas, perform time studies, and validating functionalities

  • Facilitating brainstorming and validation workshops with various stakeholders in Italy and Finland


2017 - 2020

Master of Science in International Design Business Management (IDBM) | Aalto University

Grade: 4.87 out of 5

Thesis: Factors Influencing Consumers’ Adoption and Use of Wearable Technologies (Grade: 5 out of 5)

2012 - 2015

Master of Science in Industrial Engineering and Management (IEM) | Tampere University

Grade: 4.26 out of 5

Thesis: Fully Functional Mock-ups in Constructing Value Propositions (Grade: 5 out of 5)

Technical Skills

Business Intelligence: Power BI, Snowflake, Jupyter Lab, SAP
Languages: Python, SQL, DAX, HTML, CSS, MJML
Digital Marketing: Google Analytics, Google Ads, Facebook Ads, Instagram Ads, Adform, Funnel, Supermetrics, Sendgrid
Other: MS Office Suite, Power Automate


IBM Data Science Professional Certificate
Machine Learning Specialization
Advanced Google Analytics

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